Wetwall Makes It Easier to Deliver the Look—Without Breaking the Budget

By Missy O’Daniel, CEO, Web-Don

Homeowners are looking for quiet luxury in the bathroom—sleek showers, warm colors, natural-looking materials and high-end finishes. But they don’t necessarily want the luxury budget that traditionally comes with the look.

For contractors, Wetwall offers a new way to deliver it.

Start With the Shower

The shower has become a focal point in today’s bathroom, and Wetwall gives contractors a faster way to create that sleek, high-end look.

According to Wilsonart, a full Wetwall tub or shower surround can be installed in as little as 2.5 hours. The waterproof panels can be cut and fabricated with standard woodworking tools, require no specialized tooling and are lightweight enough for one-person handling.

On the right remodel, Wetwall can even be installed over properly prepared existing tile—potentially reducing demolition, mess and time on the job.

For a busy contractor, those are benefits that matter: less installation time, better control of labor costs and a project that keeps moving.

Give Your Customer the Look They Want

An easier installation doesn’t mean settling for an ordinary-looking shower.

Wetwall’s large-format panels create the clean, uninterrupted surfaces homeowners are looking for without grout lines. Designs range from natural stone and marble-inspired patterns to classic neutrals and the warm, creamy, earthy tones we’re seeing in today’s quiet-luxury bathrooms.

The practical benefits are just as important. There’s no grout to scrub and no sealing required, and the panels are designed to resist scratches and scuffs.

You can also accommodate niches, shower fixtures, grab bars and other accessories, giving customers the function they want along with the finished look.

Carry the Look Through the Bathroom

Quiet luxury isn’t about filling the room with expensive upgrades. It’s about making good choices where they count.

Pair a warm, stone-inspired Wetwall design with a softly veined countertop and cabinetry in colors such as Sandy Beaches or Pebble from Carolina Heartwood Cabinetry.

Semi-custom cabinetry is another way to give customers more for their budget. Carolina Heartwood Cabinetry includes premium features as standard, helping you create a more customized, high-end look without automatically moving into full-custom pricing.

The result can be a bathroom that feels warm, coordinated and luxurious—while still respecting the customer’s budget.

Knowing What’s New Can Give You an Advantage

I’ve spent my life around both the design and construction sides of this business, and I’ve watched materials and installation methods change a lot over the years.

The contractors who know what’s available have more solutions to offer their customers.

Wetwall is a good example: faster installation, standard woodworking tools, no grout, easy maintenance and beautiful high-end designs. Combine that with today’s countertop and semi-custom cabinetry options, and you have more ways to deliver the bathroom your customer wants while keeping an eye on labor, schedule and budget.

Take Advantage of Free Hands-On Training

Building your skills is always a great way to help build your business. Web-Don partners with Wilsonart to offer free Wetwall and THINSCAPE® training at our locations. Contractors get hands-on experience with the products, tools and installation techniques—and a chance to ask questions before using them on the job.

Ask your Web-Don representative when the next training is coming to your area.